Entry Three

Primary Source Two: Questionnaire

I felt that a questionnaire would help me with my research question as I could gain both reliable and useful information to help aid my research. With a questionnaire I have the ability to form specific questions to gain knowledge of whether people are influenced to purchase a product when gender stereotyping is used to promote it.

Social Demographics

I will be asking both males and females from the age of 13-30 years old. I believe this is a good age group as they should be wary of the concept of gender stereotyping in the media. I also believe this is an age grouped targeted by most advertising agencies. I chose both males and females to gain a perspective of both sides and to gain unbiased results.

Objective

As mentioned above I wish to gain knowledge of whether people are influenced to purchase a product when gender stereotyping is used to promote it. I believe it will be useful to my research to find out the “audiences” views on this subject.

Advantages/Disadvantages of using this method

Advantages…

Questionnaires are familiar to most people. Nearly everyone has had some experience of completing questionnaires and they generally do not make people apprehensive. Using a questionnaire will give me the opportunity of asking people of a specific age range, gaining data which will be useful to me.

Disadvantages…

Questionnaires can be unreliable as the people being questioned may not answer truthfully and may not put thought into the answering process. I am only asking a sample of 30 people, without the use of stratified sampling which means my results will not portray the views of the whole population.

Entry Two

SORRY ABOUT DELAY, COULD NOT LOG IN

Secondary Source One:

Author: Jenny Ellen, EMoore, Thomas Alford. There are 11 articles on this one topic.

Title: Gender stereotypes used in adverting

Link: http://www.helium.com/knowledge/151617-gender-stereotypes-used-in-advertising

Helium is a user generated website which allows users to upload articles based on what ever they wish. They contain both professional well established writers and users new to writing articles.

The information found was appropriate as it contains the views and opinions of a variety of writers who quote other well established writers quoting certain theories. However, as the information in user generated, information gathered may be false or bias. For example one article expresses the writers own views and opinions on gender stereotyping rather than writing about how it is used within advertising.

Secondary Source Two:

Author: n/a “Mel”, July 1, 2007

Title: Gender Role Stereotypes in Television Advertising

Link: http://futurevintage.multiply.com/journal/item/4

Typed “gender stereotypes used in advertising article” into Google and found this article. This article is appropriate and a useful source as it contains a vast amount of information the author has found by analysing work produced by different writers.

Primary Source One:

Author: Sayedul Islam

Title: Textual Analysis of Chocolate Lynx Advert

Link: http://www.youtube.com/watch?v=lCZ-6y2UEfM

I believe this textual analysis could aid my research in finding how industries use gender stereotypes to promote their products. This advert contains the two stereotypes. One of how women love chocolate, and the other being how they care about odour above other characteristics.

Entry One

Topic: Advertising
Question: How is gender stereotyping used to promote grooming products within advertising?

Advertising has always fascinated me. From the use of different methods and techniques, to the wide range of ideas and theories used. I arrived to my chosen question as I believe gender stereotyping is an interesting topic used throughout the media industry.