Helium is a user generated website which allows users to upload articles based on what ever they wish. They contain both professional well established writers and users new to writing articles.
The information found was appropriate as it contains the views and opinions of a variety of writers who quote other well established writers quoting certain theories. However, as the information in user generated, information gathered may be false or bias. For example one article expresses the writers own views and opinions on gender stereotyping rather than writing about how it is used within advertising.
Secondary Source Two:
Author: n/a “Mel”, July 1, 2007
Title: Gender Role Stereotypes in Television Advertising
Typed “gender stereotypes used in advertising article” into Google and found this article. This article is appropriate and a useful source as it contains a vast amount of information the author has found by analysing work produced by different writers.
I believe this textual analysis could aid my research in finding how industries use gender stereotypes to promote their products. This advert contains the two stereotypes. One of how women love chocolate, and the other being how they care about odour above other characteristics.
No comments:
Post a Comment